In March 2015, IT&IP Japan held a seminar in Minamikyushu city (Kagoshima prefecture) to present the key points for a successful global communication strategy to the members of the Assocation of Chiran tea producers. The region of Chiran has now become the largest producing region of green tea in Japan and will soon begin to reach out directly to foreign buyers and distributors. In this context, a sound understanding of the customer expectations, market trends and regulations was seen as necessary by the City of Minamikyushu and the Tea Association.

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