On September 9 and 10, 2014, Dr Joelle Sambuc Bloise, presented our market research report “Health and Functional Food in Japan” to Swiss exporters in Zurich and Fribourg (Switzerland), at the Food Forum 2014 organized by Switzerland Global Enterprise.

This report provides a complete overview of all main opportunities and challenges that Swiss manufacturers of health and functional food products must take into account in order to prepare their market entry in Japan. The report includes major industry and consumers trends of this growing and dynamic market, main domestic and foreign market actors, tariff and non-tariff barriers, import and labeling regulations and important business cultural differences that can “make or break” a promising business relation.

© IT&IP Strategy Advisory Group SA (JAPAN)