Blagojevic, Brandulas, Perez
Law Firm, Geneva
When contacted, IT&IP was initially asked to develop a responsive website based on an already existing visual identity design. After a short review, along with a couple of video conferences between Geneva (Switzerland) and Fukuoka (Japan), everyone agreed that the existing logo might not convey the image of the law firm with the appropriate sensitivity.
IT&IP accepted the challenge to redesign it from scratch, and created a new visual identity within a very short timeframe.
We came up with a finished proposal under 72 hours.
The Design Process
The law firm provided us with a clear message to convey through their logo. “Innovative”, “dynamic”, “experienced” where are among the keywords to reflect the spirit animating the lawyers of the firm.
First, the colour was chosen quickly: we decided to use a dark blue, between Denim and Prussian blue. Although blue is the most used colour (but also most complex) in logotype and visual identity, its symbolism fitted perfectly.
For the logo design, we went with a classic approach and started working with the partners’ initials; we needed to create a strong visual impact fitting for attorneys, using three letters : B, B, P .
To achieve it, we had to find the right level of abstraction. After different compositions and drafts, we diluted the letters to the most simple geometric form.
Inspiration from Piet Mondrian is obvious. The modernism of the artist illustrates well the attorneys’ working vision and dynamism. By further extending the letters, in the final result we could clearly feel a ressemblance with an architectural design. A further tribute to modernity thanks to Frank Lloyds Wright.
Finally the interconnection between the letters symbolises the relationship between the partners. The eight points where the letters overlay represent the eight areas of specialisation of the three lawyers.
From there, we defined a layout for their business cards and letterhead.
IT&IP is now looking forward to developing the Blagojevic, Brandulas, Perez law firm’s website as the third step of their visual identity and communication project.