Since 2013, as Switzerland Global Enterprise experts, we are close partners and experts of the Swiss Business Hub Japan in Tokyo to assist Swiss exporters interested in stepping into the Japanese market. We provide high-quality market research reports, including industry, marketing and competitor analysis.
Understanding your target market is a fundamental component of any expansion plan in a foreign country, in particular where differences are significant. Everything is new, from laws to market structure, customer tastes and habits, but also the very decision-making process.
What worked perfectly in one place might not in the neighboring country. Whatever the size of your company and the scope of your experience of foreign markets, this initial investment is a necessity and helps companies avoid pitfalls and unnecessary risks that can lead to costly failure.
We will provide you with a solid understanding of the key actors and direct competitors, regulatory background, performance and growth expectations of the relevant industry sectors, customer profiles, as well as the main differences in business cultures that will affect your relationship with your local partners, clients or customers.
We will deliver a comprehensive, useful and actionable analysis and recommendations so that you may develop the most appropriate business entry strategy.
